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Professional Video Production & Online Marketing Services
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Zoipa produces high quality video content for businesses using aerial drone filming, time lapse, walk through, live streaming and traditional filming techniques. We help market people, brands and properties.
Blog posts are by Zoipa's founders, Lou Clarke, an experienced producer and Nigel Blackburn, cameraman, editor and qualified drone pilot / aerial camera operator.
We'll add articles to our blog at least monthly, so please pop by again. We love sharing our video production knowledge, so if you have any video related questions, we'd love to answer them. Please share your thoughts by leaving a comment.
By Zoipa, Mar 14 2016 07:00AM
What to Look Out For When Commissioning A Marketing Video
By Lou Clarke
As the cost of video equipment has fallen, so sadly, have video production standards and in marketing video production, the situation is dire. I cannot tell you how many times I've looked at online videos and been shocked by what is being delivered in the name of professionally produced video for business. I am sorry to say this, but many website videos are, frankly, pointless and this is the norm. As the client, you might initially be delighted with a great looking video, but if the video fails to deliver on your strategic goals, then it's a waste of your hard earned money.
By Zoipa, Jun 29 2015 10:52AM
Despite one in three Britons (20 million people) watching at least one online video a week, many UK estate agents have still not embraced the amazing power of video.
By Zoipa, Jun 11 2015 09:42AM
And Doesn't Have to Cost A Fortune
Residential estate agents are often noted for being at the cutting edge in terms of technology uptake, but for some reason, when it comes to video, property professionals have been either astoundingly slow in appreciating how fantastic a tool video can be for their business, or dismiss video as unaffordable.
If, as a property professional, you've not embraced video, and we're not talking property listing videos, although these have excellent benefits that we'll discuss another time, what you're missing out on is the amazing effect video can have on your online business presence, and ultimately, your bottom line. You see, Google loves video and ranks company websites with video far more highly in Google search engine ranking pages than sites without video. Video can propel your page ranking way ahead of competitors who've spent months tweaking keywords in the hope of improving their SEO.