By Zoipa, Mar 14 2016 07:00AM
What to Look Out For When Commissioning A Marketing Video
By Lou Clarke
As the cost of video equipment has fallen, so sadly, have video production standards and in marketing video production, the situation is dire. I cannot tell you how many times I've looked at online videos and been shocked by what is being delivered in the name of professionally produced video for business. I am sorry to say this, but many website videos are, frankly, pointless and this is the norm. As the client, you might initially be delighted with a great looking video, but if the video fails to deliver on your strategic goals, then it's a waste of your hard earned money.