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Professional Video Production & Online Marketing Services

Thank you for visiting our blog

 

Zoipa produces high quality video content for businesses using aerial drone filming, time lapse, walk through, live streaming and traditional filming techniques. We help market people, brands and properties.

 

Blog posts are by Zoipa's founders, Lou Clarke, an experienced producer and Nigel Blackburn, cameraman, editor and qualified drone pilot / aerial camera operator.

 

We'll add articles to our blog at least monthly, so please pop by again. We love sharing our video production knowledge, so if you have any video related questions, we'd love to answer them. Please share your thoughts by leaving a comment.

By Zoipa, Mar 14 2016 07:00AM

What to Look Out For When Commissioning A Marketing Video


By Lou Clarke




As the cost of video equipment has fallen, so sadly, have video production standards and in marketing video production, the situation is dire. I cannot tell you how many times I've looked at online videos and been shocked by what is being delivered in the name of professionally produced video for business. I am sorry to say this, but many website videos are, frankly, pointless and this is the norm. As the client, you might initially be delighted with a great looking video, but if the video fails to deliver on your strategic goals, then it's a waste of your hard earned money.

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